Abstract:

Questionnaires were conducted for consumers in 6 big and medium cities as Wuhan and Xiaogan in Hubei province,Jinan and Tai-an in Shandong province,Chengdu and Panzhihua in Sichuan province,to investigate their purchasing behavior and recognition for certified edible agro-products. Descriptive statistical analysis and logistic computation modeling analysis were utilized to find out major factors influencing their ability purchasing certified edible agro-products. Relevant research conclusions and suggestions for policy makers were  put forward.

Key words: certified edible agro-products, recognition , purchasing behavior ;logistic model

摘要：

选择我国东中西地区山东、湖北和四川三省的济南、泰安、武汉、孝感、成都和攀枝花六个大、中城市消费者进行认证食用农产品认知度和购买行为的问卷调查，通过描述性统计分析和logistic计量模型分析，找出影响消费者购买认证食用农产品的主要因素，提出相关的研究结论和政策建议。

关键词: 认证食用农产品 认知度 购买行为 logistic模型