Abstract: China is a big country in algae production, consumption and trade. As an important part of national strategic industry, algae industry is facing many new opportunities for development as well as many problems to be solved urgently. This paper firstly sorted out the current situation of algae cultivation, processing, trade and consumption in China, and then analyzed the demand characteristics of consumers in depth according to the survey data. The results showed that: the yield and area of algae culture in China were on the rise, and the yield of each species was uneven. At the same time, algae processing products were increasingly rich, trade advantages were obvious, but the income of algae practitioners was low. Although consumers had a low level of understanding of algae products, they did not reject them. The packaging and brand construction of algae products were poor. Nutrition and safety were the main reasons for consumers to eat algae products. Based on this, this paper pointed out the main problems and contradictions existing in the development process of algae in China. Finally, taking the supply-side reform as the main line, this paper expounded the countermeasures and suggestions to revitalize the algae industry from the aspects of policy, science and technology, market, consumer culture, labor force, production organization structure and trade.

Key words: algae industry, consumption status, development trend, countermeasures

摘要： 我国是藻类生产、消费和贸易大国，藻类产业作为国家战略产业的重要组成部分，既面临着许多发展新机遇，也存在众多亟待解决的问题。首先梳理了我国藻类养殖、加工、贸易和消费现状，然后根据调研数据对消费者的需求特征进行了深入分析。结果显示：我国藻类养殖产量和面积呈上升趋势，各藻类细分品种产量不均。同时，藻类加工产品日益丰富，贸易优势明显，但藻类从业者收入较低。消费者对藻类产品了解程度虽然较低，但并不排斥藻类产品。藻类产品的包装、品牌建设较差，营养安全是消费者食用藻类产品的主要原因。基于此，指出了我国藻类发展过程中存在的主要问题与矛盾。最后以供给侧改革为主线，从政策、科技、市场、消费文化、劳动力、生产组织结构和贸易方面分别阐述了振兴藻类产业的对策建议。

关键词: 藻类产业, 消费现状, 发展趋势, 对策建议