关键词: 藻类产业, 消费现状, 发展趋势, 对策建议

Abstract: China is a big country in algae production, consumption and trade. As an important part of national strategic industry, algae industry is facing many new opportunities for development as well as many problems to be solved urgently. This paper firstly sorted out the current situation of algae cultivation, processing, trade and consumption in China, and then analyzed the demand characteristics of consumers in depth according to the survey data. The results showed that: the yield and area of algae culture in China were on the rise, and the yield of each species was uneven. At the same time, algae processing products were increasingly rich, trade advantages were obvious, but the income of algae practitioners was low. Although consumers had a low level of understanding of algae products, they did not reject them. The packaging and brand construction of algae products were poor. Nutrition and safety were the main reasons for consumers to eat algae products. Based on this, this paper pointed out the main problems and contradictions existing in the development process of algae in China. Finally, taking the supply-side reform as the main line, this paper expounded the countermeasures and suggestions to revitalize the algae industry from the aspects of policy, science and technology, market, consumer culture, labor force, production organization structure and trade.

Key words: algae industry, consumption status, development trend, countermeasures