Abstract:

Scientifically and rationally evaluating the performance of FarmerSupermarket Direct Supply is of great theoretical and realistic significance in improving the running efficiency and promoting and deepening the healthy development of FarmerSupermarket Direct Supply. Based on fuzzy comprehensive evaluation method, this paper established an index evaluation system of FarmerSupermarket Direct Supply from the perspective of supply chain. According to a survey on 66 farmer cooperative economy organizations and agricultural production bases which are involved in, this paper carried on comprehensive evaluation on the performance of FarmerSupermarket Direct Supply in Hebei Province, and drew the conclusion that its performance was above medium level. The paper also put forward countermeasures and suggestions, aiming at providing some thoughts when evaluating the performance of FarmerSupermarket Direct Supply, and providing theoretical guidance and decisionmaking basis for high efficient running and further development of FarmerSupermarket Direct Supply in Hebei Province.

Key words: fuzzy comprehensive evaluation method, “FarmerSupermarket Direct Supply”, performance

摘要：

科学合理地评价“农超对接”的绩效，对于提高“农超对接”的运行效率以及推进和深化“农超对接”的健康发展具有重要的理论和现实意义。基于模糊综合评价法，从供应链的角度构建了“农超对接”绩效的指标评价体系，结合对66个参与“农超对接”的农民合作经济组织和农产品生产基地的调查数据，对河北省“农超对接”的绩效进行了综合评价，得出其绩效整体处于中等偏上水平的结论，并提出进一步提高绩效的对策建议，旨在为“农超对接”的绩效评价提供一定的思路，并为河北省“农超对接”的高效运作和进一步发展提供理论指导和决策依据。

关键词: 模糊综合评价法;“农超对接”;绩效