关键词: 网络舆情, 监测, 食品安全, 问题, 解决方案

Abstract: Some problems exist in the food safety network public opinion monitoring system, such as inaccurate data collection and low efficiency, unsystematic and inadequate data analysis, narrow data application and weak scene, so it is urgent to find out the solution. This paper summarized the current research status and development trend of food safety public opinion monitoring at home and abroad, sorted out the basic characteristics of food safety public opinion monitoring, and mastered the technical system involved in food safety public opinion monitoring, and proposed a solution to the problems of food safety public opinion monitoring in data collection, data analysis and data application. First, using keyword database to form monitoring probe and building dynamic media database would be beneficial to improve the efficiency and accuracy of data collection. Second, increasing the diversity of data analysis methods, such as public opinion classification, public opinion event processing and classification, multidimensional analysis, public opinion group analysis, public opinion disposal analysis, public opinion early warning analysis and policy support analysis, would be conducive to fully mining important public opinion information. Thirdly, the implementation of scenario-based services among the government, enterprises and consumers would be conducive to the innovative application of food safety public opinion monitoring.

Key words: online public opinion, monitoring, food safety, question, solution